Ben & Jerry’s sign up to Pack4Good initiative on paper packaging

The initiative is international environmental non-profit Canopy. The initiative is dedicated to shifting the global paper packaging supply chain to protect the world’s most high-carbon, high-biodiversity forests.

“Our environmental standards and commitments are very important to us as a company, and to the legacy Ben & Jerry’s wants to have in the world,” said Jenna Evans, head of global sustainability for Ben & Jerry’s. “Protecting forests and doing everything we can to stabilize climate is an integral part of our work, and we are looking forward to collaborating with Canopy. We are committed to using the most sustainable paper packaging options.”

Ben & Jerry’s Pack4Good policy states that, by the end of 2022, the company’s paper packaging will: reduce material use by design innovation; maximise recycled and alternative next generation fibres (such as agricultural residues); use FSC-certified wood when virgin forest fibre continues to be used; and continue to be free of ancient and endangered forest fibre.

With the addition of Ben & Jerry’s, the Pack4Good initiative now has 341 brands, worth $194bn.

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