Warburton was previously chief product officer at Co-op and will be tasked with building a multidisciplinary team of product managers, designers, delivery managers and engineers.
“I’ve admired the Vypr team and its vision to help brands develop better products through rapid consumer insight,” said Warburton. “There has never been a more important time to understand shoppers’ shifting needs and attitudes, Vypr is perfectly placed to deliver this insight, fast and often.”
Vypr chief executive Kevin Baldwin said: “We are delighted to bring Adam into the Vypr team as we continue strengthening the consumer insight we offer to our clients. Adam’s outstanding experience and industry knowledge will inform our product roadmap and help us to attract the best talent to our product team.”